Are you connecting with your crowd? You can learn to turn customers into raving fans by running campaigns and making them a recurring fixtures in your Social Media strategy.
How to turn customers into friends, fans and followers?
- Poll your Followers. This is the fastest source of active conversation on any topic. Ask them what types of recipes they want to see more of from your cooking show or what they want to see on this summers menu from your restaraunt. Use Facebook Questions because it allows you to ask open-ended questions and create multiple choice polls.
- Trivia Promotions. Consider offering reduced-price or free services as prizes for the first correct answer. Be sure the platform you use has all the social media sharing tools built in so participants can use Facebook and Twitter to let their social networks know about the contest. After all, turning participants into promoters is one of the main reasons to run a crowdsourcing campaign in the first place.
- Ask for feedback(then do something about it). Use Facebook discussions and ask an open-ended question. Then have people vote on the best responses.
So don’t give up in the beginning if there is not a lot of participation. Repeat the programs on a regular basis. Trust that you have a clear understanding of the behaviors you’re trying to solicit and that your community is eager to participate.
So, are you connecting with your crowd?