What steps can we take to budget our time wisely and not be consumed with Social Media? In Social Media Marketing: An Hour a Day, Dave Evans offers a step-by-step solution and it all begins with formulating a plan.
This is a very good book. I have read many books on Social Media and Social Media Marketing but none of them compare. Dave’s book is written in a workbook format, a concept that I have not seen during my readings until Dave’s book. Not only is his book very well written it is filled with useful content. It has 14 chapters split into the following four parts or sections:
I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan
Two books similar to this one on how to put together a business plan are: “16 Weeks to Your Dream Business” (ISBN: 9780071588362, and “Self Employment: From Dream to Reality” (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: “The Fundraising Planner” (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.
Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.
After reading this book, you will have developed a plan and decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.
Anyone who seeks to build their company’s social marketing plan definitely needs to read this book. Bravo Dave Evan’s