The first thing you want to take into consideration is your goals. What is it that you are hoping to accomplish? Are you trying to drive traffic to your site? Generate leads? By selecting specific goals, you will be able to target your efforts.
Define Target Networks
Make sure you have accounts set-up on all your target networks. Consider creating a Twitter account for your company, a Linkedin account, and Facebook Page. You should encourage your employees to set up personal accounts on each. Quora is a good one for them to utilize as well.
Let’s start with Facebook. The three things you need to be monitoring on Facebook are as follows:
- Wall Posts
What type of information and Tweets should you be monitoring?
- Questions about your company.
- Questions about your industry.
- Help requests.
- Competitor mentions
Over 100 million professionals around the world use Linkedin, their intent is for networking, recruiting, content promotion, and thought leadership. With this in mind, you should monitor the following:
- Linkedin Answers
- Group discussions
Quora is relatively new but its popularity is growing. It is the place to get questions and answers. What should you monitor?
- Question relevant to your business and industry.
- Relevant topics
- Blog Articles