How to Budget Your Time and Make the Most of Your Social Media Presence

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The first thing you want to take into consideration is your goals.  What is it that you are hoping to accomplish?  Are you trying to drive traffic to your site?  Generate leads?  By selecting specific goals, you will be able to target your efforts.

Define Target Networks

Make sure you have accounts set-up on all your target networks.  Consider creating a Twitter account for your company, a Linkedin account, and Facebook Page.  You should encourage your employees to set up personal accounts on each.  Quora is a good one for them to utilize as well.

Let’s start with Facebook.  The three things you need to be monitoring on Facebook are as follows:

  • Wall Posts
  • Comments
  • Likes

You should also react to important posts in your News Feed and ensure your posts are showing up in the News Feeds of others.


What type of  information and Tweets should you be monitoring?

  • Questions about your company.
  • Questions about your industry.
  • Help requests.
  • Complaints
  • Feedback
  • Praise
  • Competitor mentions


Over 100 million professionals around the world use Linkedin, their intent is for networking, recruiting, content promotion, and thought leadership.  With this in mind, you should monitor the following:

  • Linkedin Answers
  • Group discussions


Quora is relatively new but its popularity is growing.  It is the place to get questions and answers.  What should you monitor?

  • Question relevant to your business and industry.
  • Relevant topics


Blogs should be a major part of your Social Media and Marketing strategyMaintaining a blog is a great way to create content that drives visitors to your website.  Make sure you are tracking:

  • Blog Articles
  • Comments
  • Links

About Nicole Griffin Eakin

Born in Columbus, Georgia at Fort Benning, my mother and I moved back to our hometown of Scottsboro, Alabama. My mother is my hero and the best role model a person could have. After she and my father divorced, she remarried and had 2 more children. We moved to Stone Mountain, Georgia after the tragic loss of my step father, where my family still resides. I am the oldest of 7 children. We call ourselves The Brady Bunch. I began writing as a form of self expression. Married and Divorced, I moved back to our hometown of Scottsboro. I am a single mother of 3 beautiful children. Wyatt, who 14 years old and begging for his motorcycle license. Which is not about to happen! My daughter Savanna, age 7, is the child that is most likely to one day break my heart. She is my mini-me. Daisy, age 2, will probably be the most mischievious of the three. She loves to sing! Children are a gift from God and I have definately been blessed! I have saved everything ever written which chronicles different periods in my life for them to have one day. Not to be read by them until they are much, much older! I have been asked numerous times why I did not write my life story. I remember thinking – Are you nuts…..!!?? As I have gotten older, I have decided that maybe one day....... I sure do not want anyone telling it for me! .
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